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We are pleased to announce the launch of Traci Allen Inc., a boutique, marketing · events · PR firm. This venture that will target and cater to the unique needs of each of our clients by incorporating a deep understanding of marketing, event planning and public relations from every perspective and an insider’s knowledge and commitment to the Washington D.C. community.
We believe the integration of marketing, events, and public relations are an integral part in a business and its brand and the achievement of our client’s immediate and long-term goals.
Coordinating, driving and managing the continued growth of revenue through the development and implementation of new and incremental marketing programs.
- Directing sales efforts, site selections and making sales calls when appropriate, as well as participating in trade shows, conferences, etc.
- Writing and managing sales budgets.
- Writing and distributing press releases, managing media relations and following up with press contacts.
- Recruiting, directing, managing, training and counseling sales and support staff as needed.
- Acting as the face of your business for networking. For small businesses that may not posses the resources for extensive marketing and networking, we can select an account manager whose responsibility is to represent the organization at association meetings or networking functions.
- Leveraging both area industry and local vendor relationships to assist in the strategic and branded development of all new and existing marketing channels.
- Carrying out sales missions and qualifying prospects by identifying and soliciting appropriate prospective clients and business.
- Qualifying advertising by identifying the best mediums and formats for clients, implementing the distribution of ads and tracking their effectiveness.
We will work to uphold the overall reputation, respect and integrity of our business and we equally recognize that our work reflects and impacts the reputation and integrity of our clients’ business. |
